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Sr Channel Marketing Specialist- OPBG

April 28, 2026

DESCRIPTIONReporting to the Manager of Channel Marketing, the Senior Channel Marketing Specialist for the Open Platform Business Group drives impactful marketing programs to increase ASUS’ market share in Canada. The Senior Channel Marketing Specialist will be responsible for developing and executing marketing strategies across multiple retail channels. The Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, trainings/events, and other opportunities. Responsibilities The responsibilities and essential job functions include but are not limited to the following:<ul><li>Develop and execute integrated 360° channel marketing strategies that align with ASUS brand objectives and drive consumer engagement, sales, and awareness.</li><li>Manage and execute the cross-functional implementation of the channel marketing plan</li><li>Work closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines.</li><li>Train and educate retail store staff on new products, promotions, and marketing initiatives.</li><li>Oversee in-store channel marketing execution and optimization, including merchandiser management and quality control.</li><li>Liaise with ASUS team members and various business partners to ensure ASUS creative assets are compliant with partner funding requirements.</li><li>Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions.</li><li>Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts.</li><li>Manage MDF (Marketing Development Fund) budgets, ensuring effective fund utilization and ROI tracking.</li></ul> QUALIFICATIONSRequired Skills & Abilities<ul><li>Strong understanding of brand marketing strategy and 360-degree marketing execution.</li><li>Collaborative team player with the ability to build effective business partnerships across internal and external stakeholders.</li><li>Knowledge of retail merchandising, in-store display design, and online retail marketing integration.</li><li>Understanding of retail channels, the technology ecosystem, and working knowledge of the fundamentals of technology preferred</li><li>Excellent organizational and project management skills; ability to handle multiple priorities under tight deadlines.</li><li>Positive, proactive, and results-oriented attitude with a passion for innovation and learning.</li><li>Fluent in English</li></ul> Required Experience<ul><li>Bachelor's Degree in a related field</li><li>5-7 years of marketing experience working in a fast-paced marketing environment, preferably in the PC DIY / gaming industry or agency experience.</li><li>Proven experience in retail marketing, preferably in a similar in-store channel marketing role.</li><li>Flexibility to travel to retail locations as needed.</li><li>Experience in consumer electronics or PC industry is a plus</li><li>Ability to work independently and set priorities while being a team player</li><li>Experience managing marketing budgets, MDF programs, and campaign ROI reporting</li></ul> Note; Please include case studies or examples of campaigns/projects that best demonstrate your experience along with your application.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...