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Senior Paid Search / Media Manager (Contract / Freelance)
<meta><hr><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(51,153,51);font-size:14.25pt;white-space:pre-wrap;">š What can You Expect?</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Ā </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">This is an open call for contract professionals who may be able to support our team on a project, part-time, or full-time contract basis as needs arise. While each role is unique, our media team finds exciting ways to amplify client content. This means both strategizing and executing sophisticated media programs. A day in the life might include things like:</span></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Providing oversight and media management for new paid search and paid media campaigns and aiding in the creation of paid media/search marketing initiatives ā including Google Ads, Microsoft Ads, YouTube Ads, Display Ads, and Programmatic ads.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Offering senior level insights and recommendations during weekly team or client calls and monthly client reporting calls ā including relevant metrics, goal tracking, revenue tracking, and KPIs.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Monitoring and evaluating paid search and paid media results and performance in line with best practices.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Managing the creation and deployment of keyword lists, audience targets, and first-party lists, and their deployments.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Balancing the demands of multiple clients and workflows, communicating, and engaging with internal teammates to streamline efficiency.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Leading on go-forward media strategies and executions, in situations, and as your expertise is needed.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><hr><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(51,153,51);font-size:14.25pt;white-space:pre-wrap;">š What do You Need?</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">4+ years paid search management experience (agency experience preferred but not required).</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Google Ads certification.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Excellent writing and communication skills.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Comfort and professionalism operating in a client-facing capacity when required.</span></li><li style="color:rgb(118,119,122);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Preferably a bachelor's degree in a related field (or comparable work experience).</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><i><em style="color:rgb(118,119,122);font-size:12pt;white-space:pre-wrap;">Important note: if you think you have what it takes to be a great in this role but don't necessarily meet all of these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.</em></i></p>