Search Engine Optimization and Paid Ads Specialist

<p>About the job<br /> Company: Squishy Little Agency</p> <p>Location: Remote (South Africa)</p> <p>Type: Full-time, Contract</p> <p>Hours: 40 hours per week</p> <p>Experience: 5+ years</p> <p>Pay: 25,000 – 30,000 per month</p> <p>Job Description</p> <p>We are looking for a data-driven, analytical, and creative SEO/Paid Ads Specialist who can deliver real results. The ideal candidate will have proven experience in managing Google Ads, Meta Ads, and other paid media campaigns, while also driving organic growth through effective SEO strategies.</p> <p>Key Responsibilities</p> <p>Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, and other platforms.<br /> Conduct keyword research and develop SEO strategies to increase organic visibility and rankings.<br /> Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.<br /> Manage ad budgets effectively to maximize ROI.<br /> Stay ahead of digital marketing trends, algorithm changes, and platform updates.<br /> Collaborate with content, design, and strategy teams to ensure campaigns align with client goals.<br /> Implement on-page and technical SEO best practices, including site audits, link-building strategies, and performance optimization.</p> <p>Requirements</p> <p>Bachelor’s Degree or relevant Diploma in Marketing, Advertising, or related field.<br /> 5+ years of hands-on experience in SEO and paid advertising.<br /> Strong knowledge of Google Ads, Meta Ads, and analytics platforms (GA4, Google Tag Manager, etc.).<br /> Proven track record of improving organic rankings and running profitable ad campaigns.<br /> Strong analytical skills with the ability to translate data into strategy.<br /> Ability to work independently, manage multiple clients, and meet deadlines.<br /> Certification in Google Ads and/or Meta Ads is a strong plus.</p> <p>Benefits</p> <p>Competitive pay.<br /> Choice of UK or SA public holidays and the balance as annual leave for a total of 30 days per annum.<br /> Flexible working hours and the ability to work from anywhere in South Africa.<br /> Opportunity to work with a creative and collaborative international team.<br /> Continuous learning and professional development opportunities.<br /> Squishy Little Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</p>

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