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Sales Enablement Manager

April 29, 2026

<div class="content-intro">About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.</div>Your Role as a Sales Enablement Manager: The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates. This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine. A Day in the Life of an Sales Enablement Manager: <ol> <li>Enablement Strategy & Program Ownership</li> </ol> <ul> <li>Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals</li> <li>Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions</li> <li>Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership</li> <li>Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs</li> </ul> <ol> <li>Content Development & Management</li> </ol> <ul> <li>Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards</li> <li>Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks</li> <li>Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales</li> <li>Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials</li> <li>Own the sales content management system and governance, tagging, analytics, and adoption</li> </ul> <ol> <li>Onboarding & Ramp Programs</li> </ol> <ul> <li>Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal</li> <li>Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling</li> <li>Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks</li> </ul> <ol> <li>Sales Process & Methodology</li> </ol> <ul> <li>Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization</li> <li>Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics</li> <li>Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes</li> <li>Leverage win/loss analysis to identify coaching opportunities and inform content priorities</li> </ul> <ol> <li>Competitive Intelligence & Readiness</li> </ol> <ul> <li>Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors</li> <li>Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift</li> <li>Train reps on how to navigate competitive objections and position Appspace's differentiation confidently</li> </ul> <ol> <li>Product Launch & Campaign Readiness</li> </ol> <ul> <li>Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one</li> <li>Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency</li> <li>Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches</li> </ul> <ol> <li>Cross-Functional Collaboration</li> </ol> <ul> <li>Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs</li> <li>Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets</li> <li>Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness</li> </ul> What You’ll Need: <ul> <li>5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS</li> <li>Demonstrated experience building or scaling a sales enablement function, not just executing within one</li> <li>Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide</li> <li>Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)</li> <li>Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)</li> <li>Data-driven mindset — you track what you build and use results to iterate</li> <li>Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps</li> <li>Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions</li> </ul> Nice to Have: <ul> <li>Experience in the employee communications, digital workplace, or workplace technology space</li> <li>Familiarity with Salesforce, Gong, Groove, or similar sales tech stack tools</li> <li>Prior experience as a quota-carrying AE or SDR</li> <li>Experience enabling both direct and channel/partner sales motions</li> </ul> The Perks of Working for Appspace: For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program. Additional perks include: <ul> <li style="font-weight: 400;">Generous PTO</li> <li style="font-weight: 400;">Flexible work schedules</li> <li style="font-weight: 400;">Remote work opportunities</li> <li style="font-weight: 400;">Paid company holidays</li> <li style="font-weight: 400;">Appspace Quiet Fridays (No non-essential internal meetings scheduled)</li> <li style="font-weight: 400;">A casual dress work environment </li> </ul><div class="content-conclusion">Disclaimer: Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role. If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...