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Paid Ads Specialist (meta)

April 29, 2026

About the job Job Description P1 Travel As one of Europe’s largest ticketing companies, located in the Netherlands, we connect you to live events worldwide. Our name reflects our goal: to be in pole position in everything we do! We believe an event is more than just a ticket—it’s about the unforgettable experiences and lasting memories it creates. Join us as a Paid Ads specialist, located in Cape Town, South Africa and help us make these unforgettable experiences possible. Your Mission and the Team As a Paid Ads Specialist (meta) you play a key role within our organization. Your mission is to define our short- and long-term strategy with a strong focus on Paid Social Advertising on Meta! You translate insights into recommendations and contribute to the innovation of our social media content across platforms such as Instagram, TikTok, and Facebook. You work closely but Remote with other specialists from the Digital Marketing team and our content specialists. You are the go-to expert for all things related to Paid Social Advertising. Your Role 🚀 Developing and optimizing the B2C social media strategy (main focus on paid meta) 🚀 Setting up lead generation, sales, and awareness campaigns 🚀 Monitoring, analysing, and reporting on campaign performance 🚀 Managing social media KPIs & budget 🚀 Building and maintaining a loyal fan base 🚀 Identifying and capitalizing on emerging trends and opportunities Job requirements You Bring As a Paid Ads Specialist you will play a significant role in expanding P1 Travel both nationally and internationally. ✅Bachelor’s degree (or equivalent work and thinking level) ✅2 years of experience in Paid Ads on Meta (international experience is a plus, experience in Paid Ads is a must!) ✅Data analysis & interpretation skills, proven knowledge of GA4/META ✅ Experience in Paid Social Advertising is a must! (This role focuses heavily on paid social) ✅ Experience with TikTok & Influencer Marketing ✅Always looking for ways to improve ✅Hands-on mentality What We Offer At P1 Travel, your career matters as much as the experiences we create for our customers. We offer: 💰 Competitive salary 🌴 Flexible working hours, working remote from Cape Town 📚 We support your growth 🤝 A supportive and inclusive work environment where you can make an impact P1 Travel is an equal opportunity employer. We welcome applicants from all backgrounds, regardless of race, gender, identity, or beliefs. To be considered this position you need to live and be eligible to work in Cape Town, South Africa. We are not looking for content creators or content managers as we already have experienced colleagues in house running this, so you can fully focus on advertisement only

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...