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Marketing Specialist

April 29, 2026

About the job Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth. Location: Fully Remote (Work from Home), 9 AM – 5 PM EST Role Overview As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company’s goals and target audience, primarily in the SaaS/technology B2B space. Key Responsibilities   Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation. HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued. B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space. Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience. Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals. Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement. What Success Looks Like Targeted, Engaging Content: Creation of well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors. Effective HubSpot Use: Utilization of HubSpot to streamline campaigns, manage workflows, and generate qualified leads. Consistent LinkedIn Presence: Active and consistent presence on LinkedIn, driving engagement and contributing to business growth. Content-Driven Lead Generation: Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns. Qualifications Experience: 2+ years of experience in marketing, with a focus on B2B content creation and deployment. SaaS/technology industry experience is a strong plus. Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation. Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community. Skills: Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences. Strong experience with HubSpot for content management, email marketing, and campaign tracking. Experience with collaboration tools such as Slack, Zoom, and Teams. Knowledge of SEO, lead nurturing, and B2B sales funnels. Traits: Creative, strategic thinker with a focus on measurable results. Organized, deadline-driven, and able to manage multiple projects simultaneously. Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience. Comfortable working in a remote, distributed team environment. The Opportunity This is an exciting opportunity to be part of a forward-thinking company that’s shaping the future of employee performance and engagement. As a Marketing Specialist, you will have a direct impact on how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts. If you are ready to take the next step in your career and contribute to a dynamic team, we’d love to hear from you. Application Process To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...