<h1>Marketing Specialist</h1><p><strong>Department: </strong>Marketing</p><p><strong>Employment Type: </strong>Full Time</p><p><strong>Location: </strong>Remote, Canada</p><p><strong>Reporting To: </strong>Kirsty Thompson</p><p><strong>Compensation: </strong>$66,000 - $72,300 / year</p><br><br><h3>Description</h3><div>Are you a strategic thinker with a passion for driving impactful marketing campaigns? We’re looking for a Marketing Specialist to join our team and take ownership of key marketing initiatives across North America. In this role, you’ll leverage your expertise in content creation, digital marketing and campaign analysis to elevate our brand and connect with our audience in meaningful ways.<br><br><strong>The target start date for this role is June 1, 2026.</strong><br><br>This is a full-time remote position. Please note that we can only consider candidates who reside in Canada with valid working status.</div><br><br><h3>What You'll Do</h3><div>Content Marketing: </div><ul> <li> Execute on content strategies that align with our brand and business goals.</li> <li>Create high-quality, engaging long and short-form content for blogs, social media, email campaigns, promotional materials and more.</li> </ul><div>Campaign Management:</div><ul> <li>Plan, coordinate and execute multi-channel marketing campaigns from start to finish.</li> <li>Collaborate with internal teams and external partners to ensure timely delivery of campaign assets and approvals.</li> </ul><div>Digital Marketing: </div><ul> <li>Manage and optimize digital marketing efforts, including email marketing, paid ads and SEO strategies.</li> <li>Monitor and analyze website traffic, campaign performance and audience engagement to identify opportunities for improvement.</li> </ul><div>Events: </div><ul> <li>Assist with planning and execution of events, including logistics, promotion and on-site presence.</li> <li>Develop strategies to maximize event attendance and engagement.</li> </ul><div>Social Media: </div><ul><li>Drive engagement and growth across our social media platforms by creating and curating compelling content</li></ul><div>Reporting: </div><ul> <li>Track, measure and report on the effectiveness of marketing initiatives using tools like Salesforce and Google Analytics. </li> <li>Provide actionable insights to optimize future campaigns and improve ROI.</li> </ul><br><br><h3>What You Bring</h3><ul> <li>3-5+ years in a marketing role, preferably in the tech industry. B2B marketing experience is a strong asset.</li> <li>A degree in Marketing, Communications or a related field.</li> <li>A strong understanding of traditional and digital marketing strategies, including content marketing, social media and SEO.</li> <li>Proficiency with marketing tools such as CMS platforms (e.g., Wix, Wordpress), CRM systems (e.g., Salesforce), email marketing tools (e.g., Pardot),  design tools (e.g., Adobe, Canva) and analytics platforms (e.g., Google Analytics).</li> <li>Exceptional project management and organizational skills with a keen eye for detail.</li> <li>Strong creative and analytical abilities to craft and measure impactful campaigns.</li> <li>Excellent written and verbal communication skills.</li> </ul><br><br><h3>Why Join the Eventbase Team?</h3><div>At Eventbase we value trust, respect and authenticity, and believe we are all <em>better together</em>. Joining the Eventbase team means you will enjoy a progressive work environment with some exceptional perks, including the option to go onsite at some of the largest events on the planet. We enjoy “<em>No Meeting Fridays</em>” and Eventbasers get every second Friday off, so you can have an extra 26 long weekends every year in addition to statutory holidays. We have a $1,250 annual professional development allocation, and a fund to set up your home office. We also offer comprehensive benefits including extended health care from your first day, a $1000 flexible health/wellness spending account, paid parental leave for all new parents, gender affirming care, and paid wellness health days. And of course we offer competitive market salaries and employee stock options too.</div><div><br></div><div>At Eventbase we work hard and smart, and take time to celebrate our wins. We are a “remote-first” organization, so you will never be required to work out of an office if it doesn’t work for you.</div><div><br></div><div>We’re proud of our diverse team: Eventbasers hail from all over the world, with many different backgrounds, cultures and interests. We’re dedicated to creating an inclusive environment where everyone feels valued and respected as their authentic selves, truly making us better together. By embracing our diverse backgrounds, we enhance the magic of live events and create unforgettable experiences.</div>