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Manager, DtC (Retail/Ecomm) Data Analytics

April 28, 2026

Position Summary At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada and have a ton of fun then please keep reading! Our Perks: • Fantastic employee discount on all Samsung products • Competitive Salary and Performance based incentive plan for all levels • Employer paid Medical and Dental coverage from day one • Group RRSP plan that helps you save for the future • Free on-site gym to get your sweat on • Subsidized Cafeteria; including free Starbucks coffee/latte machine • Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning • Employee Referral program- we want great talent like you! • Virtual Pet Care-to ensure the well-being and health of your beloved furry companions! • Additional Well Being Days for better work life-balance! Position Summary: The Manager, DtC Data Analytics reports to the Director, DtC Strategy & Planning and plays a pivotal role in driving data-driven decision-making for the Omnichannel (eStore and SES stores) business. The incumbent is responsible for monitoring, assessing, and deriving actionable insights from core KPIs (Sales & Profit, Marketing Performance, Site Performance, Partner Operational KPIs) to optimize performance and measure the impact of digital programs, products, and customer experiences. This role involves designing and implementing digital reporting frameworks, conducting in-depth analysis, and supporting the Senior Executive team and DtC teams across the organization. Role and Responsibilities Essential Duties and Responsibilities: DtC Data Analytics Monitor and analyze sales performance against targets and historical benchmarks. Design and develop KPIs for eStore and SES stores. Create and maintain tracking tools for Site Operations & Omnichannel KPIs (e.g., Visits, Conversion Rate, Bounce Rate, Average Order Value, Attach Rate, Reserve & Pick-Up, Cart Abandonment Rate). Develop tracking tools for Partner KPIs (e.g., Transaction Processing, Shipping Lead Time, Fraud Rejections, Return Lead Time) and provide actionable insights. Collaborate with Marketing Managers to evaluate the effectiveness of digital marketing campaigns and recommend updates or optimizations. Manage BI tools (e.g., Tableau) and extract performance data from Adobe Analytics and Google Analytics. Support the development of Weekly, Monthly, and Annual revenue targets by SKU and contribute to mid-to-long-term eCommerce strategy. Generate regular KPI reports for internal stakeholders and ad-hoc reports as needed. eCommerce Digital Analytics Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business. Leverage data analytics to identify optimization opportunities that drive revenue growth and performance improvements. Create and deliver targeted presentations, dashboards, and data visualizations to surface key insights and recommendations for stakeholders. Manage digital data handling and ETL operations from multiple data warehouses to conduct in-depth customer, website, and product analysis. Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insights. Collaborate with IT and business stakeholders to influence data-driven decision-making. Design, implement, and maintain web analytics solutions/products; oversee web analytics projects. Provide automated hourly progress dashboards to leadership teams. Conduct post-mortem analyses of key marketing events, campaign journeys, store fill changes, promo codes, and free shipping offers. Track and share insights on web metrics (e.g., Visitors, Bounce Rate, Page Views, Session Duration, Top Traffic Sources). Enhance quantitative and qualitative analytics capabilities through new tools or processes. Skills and Qualifications Requirements: Education: Bachelor's degree in Business, Statistics, Engineering, or a related quantitative field (or equivalent experience in retail/consumer electronics). Knowledge: Bilingual proficiency in Korean (oral and written) is an asset. Expertise in SQL, R, Python, C++, Excel (VBA scripting, Macros, Pivot Tables), and PowerPoint with experience in Online Analytical Processing (e.g., Tableau or Power BI). Proficiency in Adobe Analytics, Google Analytics, Google Search Console, or equivalent tools. Experience with competitive benchmarking tools (e.g., Gartner, Similarweb). Strong analytical skills with the ability to understand user flow, define custom metrics, and develop hypotheses to identify opportunities. Exceptional organizational and planning skills with a keen attention to detail. Highly developed communication and interpersonal skills to build relationships across all organizational levels. Self-motivated with the ability to prioritize tasks independently. Proven ability to work effectively in a team environment. Understanding of SEO/SEM, Digital Advertising, and eCommerce business metrics is an asset. Knowledge of CMS platforms and eCommerce websites is preferred. Demonstrated people management skills. Strong project management skills with experience in agile process management. Experience: 5-7 years of hands-on experience with search engine marketing (Google Ads), website analytics platforms (Google Analytics), and brand analysis techniques (upper funnel analysis). Experience overseeing analytics frameworks and leading analysis/insight initiatives. Proven ability to translate data insights into business insights by collaborating with cross-functional teams. Demonstrated analytical background in marketing analytics, financial modeling, or statistical analysis. Experience using SQL to extract and manipulate data or programming/scripting languages (R, Python, C++). Ability to analyze large datasets and derive actionable insights. Advanced proficiency in modern web technologies (HTML, CSS, JavaScript) with knowledge of browser dependencies and cross-platform issues. Experience in the consumer electronics industry is an asset.The salary range for this role is expected to be between $85,000 to $115,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience. This posting is for a current job vacancy.The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks. Samsung is an equal employment opportunity employer. Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process. We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted. Please note that we reserve the right to remove or modify job postings at any time. # LI-DJ1

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...