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Director, Category Management (Store Growth)

April 29, 2026

Hi 👋 I’m Em — SVP of Growth at Midi Health. We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience. This role owns how our categories grow. <h3>What you’ll own 📈</h3> You are the category operator — responsible for both: <ul> <li>Category-level growth (e.g., Weight, Skin, Longevity)</li> <li>Product-level performance within those categories</li> </ul> Core levers: <ul> <li>Pricing — optimize for conversion, margin, and LTV</li> <li>Promotions — offers, bundles, lifecycle triggers</li> <li>Placement — site, CRM, and clinical surfaces</li> <li>Packaging — how products are merchandised and sold</li> </ul> You’ll drive: <ul> <li>Conversion, AOV, attach rate, repeat purchase</li> <li>Cross-sell across Care, Rx, and Supplements</li> <li>Growth within existing categories through better content and conversion</li> </ul> <h3>What you’ll do:</h3> <ul> <li>Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store</li> <li>Scale existing products through pricing, bundling, promotion, and positioning</li> <li>Lead pricing & promo strategy with a strong test-and-learn mindset</li> <li>Drive merchandising across site, lifecycle, async Rx, and Shopify</li> <li>Partner on new product GTM — ensure strong commercial performance post-launch</li> <li>Find and execute growth opportunities across the full funnel from ads to site to emails</li> </ul> <h3>What you bring:</h3> <ul> <li>8–12+ years in Category Management, CPG, Ecommerce or DTC growth</li> <li>Proven track record owning pricing, promotions, and revenue growth</li> <li>Strong instincts for portfolio optimization (not just launches)</li> <li>Ability to zoom out to category strategy and zoom in to executional detail</li> <li>Analytical, scrappy, and highly accountable — you know how to find and pull the right levers</li> </ul> <h3>Why this role matters:</h3> Most companies treat Store like a channel. You’ll help define and scale entire categories — and turn them into durable growth engines for Midi. The interview process will include: 📚 <ol> <li>Meet with our Talent Partner (30- 45 min) </li> <li>Meet with SVP of Growth (30 mins)</li> <li>Cross functional Interview- (45 mins)</li> <li>Working session- (1hr- 1.5hr)</li> <li>Final Executive Interview (30 min)</li> </ol> At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs. The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits. While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥 <a href="https://www.youtube.com/watch?v=1px7i6MVjNg">https://www.youtube.com/watch?v=1px7i6MVjNg</a> #LI- JA1<div class="content-conclusion">At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs. Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at <a href="mailto:careers@joinmidi.com">careers@joinmidi.com</a>. Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history. Please find our CCPA Privacy Notice for California Candidates <a href="https://joinemidi.notion.site/CCPA-Privacy-Notice-for-California-Candidates-234ea80994d38013bea1f24b3fa993ce">here</a>.</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...